Clarify the foundation of your business. First things first.
Fix the one thing that makes everything else right — your offer, your social media, and your sales.
Most businesses that struggle to sell don't have a sales problem. They have a clarity problem. Without a clear ICP, every sale is customized, there's no clear way to find customers, and you end up pricing your time instead of your value.
This module gives you the simple framework we use to fix that. You don't define your ICP, you find it, and that takes execution.
In this module you will learn:
→ What an ICP is and the common problems companies without one face.
→ The framework behind everything else in the course: ICP = Persona + Situation.
→ The difference between the ICP for your business and the ICP for your products, and why we start with the business.
Your Persona is the part of your ICP that describes who your customers are. The trap is describing them with details that sound useful but change nothing about how you sell.
In this module you will learn:
→ How to describe who your customer is, and how to tell relevant details from irrelevant ones.
→ How to use the Offer Generator, which you unlock in this module.
A Persona tells you who to talk to. A Situation tells you when they'll listen. Target a Persona alone and you're left with bought lead lists and cold emails. Add a Situation and you can find people who are ready to act.
In this module you will learn:
→ What a Situation is, why it matters, and what happens when you only target a Persona.
→ The three parts of a Situation: Chronic Condition, Triggering Event, and Consequences of Inaction.
→ Why people (and companies) don't act on Chronic Conditions, and why you shouldn't target one without a Triggering Event.
→ How to enter each part in the Offer Generator and finish with a clear Situation in hand.
A clear ICP isn't a document you file away. It's the base every offer, message, and sales decision gets built on.
In this module you will learn:
→ The difference between time-based and value-based pricing, and how your ICP makes value-based pricing possible.
→ How to check your offers for compatibility with scalability, value-based pricing, and delegation.
→ How to use your ICP for messaging and customer discovery.
→ How to write your ICP in one sentence.
→ How the ICP becomes the base of your Offer Pyramid.
No — this is the right time. Choosing your customer before you make anything is much cheaper than finding out later you picked the wrong one.
Can you name 10 people right NOW who could become customers? If yes, you probably don't need this course. If not, the problem isn't your offer or your sales. You need more clarity on who your customer is, and WHERE they are.
Good. The course helps you compare them and pick the one worth starting with.
Email me within 14 days and I'll refund you in full. No questions asked.
If you would like that (which I recommend), come check out my cohort. Same material, worked through live with me and a small group, with feedback on your business as you go.
Check out the cohort →Grab 15 minutes with Abel. No pitch, just straight answers on whether this program fits where you are.
Book a call →